In order to generate consumer demand and register a national present in a span 3 years, Sun-kwik has been taking the following step:
- Direct contact with dealers in all district
- In-shop branding-danglers,banners,shelf stickers and dispensers.
- Press advertisements across all the states in all premium dailies at regular intervals
- Outdoor hoading and banners
- Bus back branding
- Television advertising
- Radio advertising
- Cinema hall sliders
- E-commerce